本帖最后由 BINGRAN 于 2014-10-7 22:57 编辑 |
3 最终要的一点是，写AW多练习很重要，但是更重要的是方向。如果你不知道怎么写才会有高分，怎么写才会让ETS认可，那么你就走歪了，很难成功，这也就是很多人3分的原因。举个楼主的例子，我第一次在AW上用了很长的时间，但是因为方向不对，按照新东方的方法瞎写，最后3分。自从我看了范文之后，才明白如何写是好的，如何写是错误的。比如写Argument要按照direction写，要注意深入阐述，不能肤浅的指出他因等，最后楼主得了4分。所以看范文十分重要，建议大家多看官方范文，包括OG上的，verbal 150上的，当然还有我发的了如果大家仔细研究范文，在加以练习，不用你语言多好，照样4分
The decision to restorethe time devoted to weather and local news to its former level is one thatshould be made with more careful consideration of evidence, data, andviewer/client feedback by the business manager of this television station. Manyassumptions have been made on the business manager's part about the exact causeof the problems with the program. He or she should approach the idea of makingchanges with more caution.
The memorandum statedthat more complaints received from viewers were concerned with the station'scoverage of weather and local news, but it did not state the nature of thecomplaints. The viewers may have been complaining about the accuracy or qualityof the weather and local news rather than the shortened length of the segments.More specific information about the complaints--including whether they wereabout the late-night edition or about other news programs during the day--wouldsupport the argument because it would show if there was a relationship betweenthe shortened length of the segments in the late-night news program and theviewers' dissatisfaction with these particular segments. Sometimes it is thepersonalities and the chemistry of the news anchors that govern people'sdecisions about which station's news they watch. The business manager willnever know unless he asks the viewers exactly why they do or do not enjoywatching his news program.
Additionally, stated inthe memorandum was the fact that local businesses had just canceled theiradvertising contracts with the station. An assumption being made is that thereason businesses were pulling their ads was directly related to the shortenedsegments of the weather and local news. Considering the fact that more than onebusiness just pulled their ad, other factors could have been involved, such asany controversy that the station's national news may have recently brought up.Janet Jackson's notorious wardrobe malfunction comes to mind. Though thatincident happened during a national sporting event, there are many controversialnational news topics that have the potential to create such a stir with thelocal public. If the manager could establish that businesses discontinuedadvertising contracts specifically because they were displeased with the changein news coverage, and that the remaining advertisers are on the verge ofleaving if coverage of weather and local news is not increased, thatinformation would help eliminate other possible explanations.
Evidence that researchhad been conducted to find specific ways to attract viewers to a news programwould also strengthen the argument. Moreover, findings from research about whatviewers would like to see on the program may help. Assuming that they wouldlike to see more weather and local news does not seem safe. Perhaps they arelooking for something besides national news, local news, and weather alltogether. Or possibly they are tuning into another station that has somethingin their program that draws their attention. Data about which ratings arehighest and what people are watching would assist the business manager in hisor her decision about how to change the program.
The station cannotexpect to go back to the programming it once had and be successful. Obviously,something about the previous programming must not have been working; otherwisethey would not have changed their structure the last time. They cannot expectto see different results if they go back to the same structure. Carefulanalysis of all the factors I have presented is the best first step to making achange in the structure of their news program.
Reader Commentary for Essay Response – Score 6
This outstandingresponse clearly identifies specific evidence necessary to evaluate theargument, and explains lucidly why the evidence is necessary. This response doesa particularly nice job of both identifying specific evidence that wouldstrengthen the prompt's argument and identifying evidence that would underminethe argument. For example, the response notes that while the argument assumesthat lost advertising contracts are the result of the station's decreasedattention to weather and local news, myriad factors, this assumption isunsupported by specific evidence. The response then provides a cogent andthorough discussion of the kinds of evidence needed to examine this assumptionand how the evidence might strengthen or weaken the prompt's argument.
Each paragraph here isfully and cogently developed, and the response as a whole is organizedlogically. Finally, the response consistently demonstrates fluency and skillfuluse of language. For these reasons, the response earns a score of 6.