May 2009 - May 2017 论坛八周年-你的足迹,我的骄傲



查看: 575|回复: 0

[找工就业] 求教一道business case interview的问题

[复制链接] |试试Instant~ |关注本帖
JennyWW0417 发表于 2016-5-3 12:03:48 | 显示全部楼层 |阅读模式

2016(4-6月)-[]Stat/Biostat硕士+fresh grad 无实习/全职 - 网上海投| 统计类全职@其他


您需要 登录 才可以下载或查看,没有帐号?获取更多干活,快来注册

貌似是capital one 的一道老题.鐣欏璁哄潧-涓浜-涓夊垎鍦
Now we would like to compare two approaches:
1) Tel-marketing (make direct phone calls to potential customers)
2) Direct Mail (send mails to potential customers)

Suppose the cost will be $1.00 per call, $0.50 per mail.
Suppose the contact rate will be 50% for phone calls (assume that each call cost $1.00 no matter the customer is contacted or not),
and 100% for direct mail.
Suppose the successful rate for those made through phone calls is 6%, for direct mail is 2%.
Suppose the profit for bringing in each customer is $100.
Which approach is better, and why?

我知道这个要分情况,fixed budget 和fixed # of customers 没什么问题,我想问下的是:
1. fixed budget + fixed # of customers: say $ 100 and 150 customers     这里的意思应该指phone call 和mail两种方法一起用是吧?用线性规划画个图来解?
2. What is the exact limited funds where you should mail the same number of customers as you call?  这个我实在是没弄明白。。
3. given unlimited budget    这个是不是指可以不用管cost, 找有较高成功率的那个就成?也就是phone call?
4. given unlimited customer list    这个是用cost比较低的?
5. unlimited budget & customer list .
. more info on

. 1point 3acres 璁哄潧



一亩三分地推荐上一条 /5 下一条

手机版|小黑屋|一亩三分地论坛声明 ( 沪ICP备11015994号 )

custom counter

GMT+8, 2017-5-28 06:14

Powered by Discuz! X3

© 2001-2013 Comsenz Inc. Design By HUXTeam

快速回复 返回顶部 返回列表