1. Be unique. Talk about interesting and relevant experience. One way to do this is to talk about a subject in your field about which you are passionate.
2. Write with skill. The Statement of Purpose may be the only writing sample you provide, so editing and organization are imperative. Be sure that you proofread your statement and have others, such as professors, teaching assistants, advisors, and peers read it. Ask for constructive feedback as well.
3. Be clear and specific. Instead of providing broad generalizations such as “my research internship provided valuable experience,” write, “By transcribing interview protocols and coding the data, I gained a deeper understanding of how teenage mothers make attributions.”
4. Give yourself enough time to write the Statement of Purpose, to get feedback from a variety of people, and to make the necessary revisions.
5. Be yourself; avoid using too much jargon and too many big words that aren’t a part of your day-to-day vocabulary.