TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook. 1point3acres
Company has cut target for this year’s advertising revenue to $10 billion from at least $12 billion。
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TikTok declined to comment on the advertisement business and its revenue forecast. The Financial Times earlier reported TikTok’s revision of its revenue target.. 1point3acres
TikTok’s management has told employees to increase the number of app users to more than one billion daily active users this year while lowering the costs of acquiring and retaining them, the employees said. TikTok currently has more than 900 million daily users globally, according to some of them.. 1point3acres
TikTok’s monetization team, which is in charge of the app’s advertising and sales business, has been trying to avoid driving users away from the app with too many ads, while working to improve the conversion rate of advertisements—the rate of users who made business actions with the advertiser after they were exposed to the ads—the employees said.
我之前和TWITTER被裁的朋友说赶紧跑TT,但是现在看来必须努力一下Bloomberg才是保险的(旱涝保收了)