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[美股] 马斯克亲口承认Twitter广告收入减半和现金流负数

   
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匿名用户-BSVRD  2023-7-16 07:40:36 |倒序浏览

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这还是Threads突然爆红之前的数据,将来的数据只会继续更加惨不忍睹。。。


Elon Musk disclosed on Twitter Saturday that, due to a 50% drop in advertising revenue and a “heavy debt load,” the platform still has a negative cash flow.
The billionaire owner tweeted Saturday, in response to business advice from a follower, “Need to reach positive cash flow before we have the luxury of anything else.”
The tweet is in stark contrast to his tone in April, when Musk told the BBC the platform is now “roughly breaking even” and that most of its advertisers have returned.
Ad revenue has been a contentious issue and an uphill battle for the site, after hordes of advertisers fled after Musk took over. Advertisers were concerned about content moderation, mass layoffs and general uncertainty about Twitter’s future.
Linda Yaccarino, a former NBCUniversal marketing executive, recently took over the CEO position from Musk – he’s likely betting on her advertising experience to bring them back.
The New York Times reported that Twitter’s US advertising revenue from the five weeks from April 1 to the first week of May was down 59% year-over-year, citing an internal presentation. (CNN has not viewed the presentation.)
Just 43% of Twitter’s top 1,000 advertisers as of September, the month before Musk’s takeover, were still advertising on the platform as of April, according to data provided to CNN by market intelligence firm Sensor Tower last month.
“It’s definitely been extremely difficult,” Musk said in Twitter Spaces livestream event Musk hosted with Robert F. Kennedy, Jr last month. “Basically, our revenue is cut in half because we didn’t toe the line.” He added it’s been a “huge struggle for Twitter to break even.”
And, after its rival app, Meta’s Threads, surpassed 100 million downloads less than a week after it launched, Twitter is under increased pressure.


https://www.cnn.com/2023/07/15/business/twitter-cash-flow-elon-musk/index.html

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怎么解决这个问题呢?
是赖账还是把推特砍到只有50个人?
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开香槟了。

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六一丢猫 发表于 2023-07-15 18:44:49
他买twtr本来就不是为了赚钱 本来就是为了政治影响力
就想jeff买Washington post 和mgm一样
他买的时候会早就清楚twtr的盈利模式和财务状况了
没人看了就没有影响力了,看他继续作吧
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匿名用户-PWCBI  2023-7-16 08:42:24 来自APP
出来会迟早要还的
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匿名用户-PWCBI  2023-7-16 08:43:08 来自APP
出来混zszszs
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匿名用户-YYA62  2023-7-16 09:56:14 来自APP
有钱就是可以任性,只要特斯拉大卖,推特不要了也可以,哈哈。
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从他最近的行为来看  买twitter纯粹是为了泄愤
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我只能说好似哈哈哈哈哈哈

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