The organization is also home to teams that conceive, build and operate great customer experiences on and off-site, designed specifically to attract customers to Amazon. These features drive shopping visits, but also build daily shopping habits, generate trials in new and different product categories and programs, and encourage customers to visit Amazon directly rather than through intermediaries. Among these teams are those overseeing Amazon’s efforts in Free/Earned Social Media, Amazon’s Deals offerings (the Amazon Goldbox and more), Holiday and other periodic on-site shopping Events, and AmazonSmile, the recently launched mirror version of Amazon.com—which allows customers to shop on behalf of their choice from among nearly a million registered nonprofit organizations. Like the marketing channel teams, each of these areas is managed by single-threaded business and technology leader—who oversees engineering, product management, and all business outputs on a global level. . 1point3acres