[产品Metric/KPI]Lean Analytics 关于不同business Model产品Metric/KPI的总结

数据科学

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sp500 2019-11-15 13:51:13 | 只看该作者 |倒序浏览

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最近做研究产品的Metric/KPI读了Lean Analytic这本书，下面来总结一下不同business model的产品KPI.

在定义Metric/KPI之前，应该先了解Lean analytic的process：

Step1: Understand the business or project goal
Step2: Pinpoint the current innovation stage
Step3: Determine the one metric
Step4: Repeat when metric goal is achived

下面总结了6种不同的business type和他们对应的high level Metric，这里只是非常概要的总结并没有展开分析每一个metric。

Business type 1: E-commerce (Amazon, Walmart and etc.)
Best meaningful metrics: Conversion Rate, Shopping Cart Abandonment, Search Effectiveness.

Business type 2: SaaS (Skype, Salesforce, Adobe and etc.)
Best meaningful metrics: Paid vs Free Enrollment, Upselling and Growing Revenues, Attrition (churn) rate.

Business type 3: Mobile App (Whatsapp)
Best meaningful metrics: Downloads and App Launches, Customer Acquisition Costs, Average Revenue Per User.

Business type 4: Media Site (Medium, CNN.com)
Best meaningful metrics: CTR, Engaged Time, Content Optimization For Media (reformat to other venues, like video or podcast)

Business type 5: User Generated Content (Facebook, Yelp, Reddit)
Best meaningful metrics: Time On Site Per Day (stickiness and engagement measure), Spam/bad Content

Business type 6: Two-sided Marketplace (Airbnb, Ebay.com)
Best meaningful metrics: Transaction Size, Top 10 Lists