Lyft宣布将与Grubhub合作，为其Lyft Pink订阅会员提供免费送餐服务

今年早些时候，Lyft的竞争对手Uber竞购Grubhub失败，之后以23亿美元收购Postmates。Grubhub后被欧洲食品配送公司Just Eat Takeaway.com以73亿美元收购。Lyft在近日宣布将与Grubhub以合作的方式，在不进行大规模收购的情况下，在配送业务中获得一些市场份额。

Lyft Pink于2019年12月推出，为用户提供乘车和特权的折扣，包括优先机场接送，每月19.99美元。合作之后，Lyft Pink会员现在也可以免费使用价值9.99美元/月的Grubhub包月订餐服务。

Earlier this year, Uber pursued the acquisition of food delivery service Grubhub to expand its Uber Eats business. When an agreement couldn't be reached on that deal, Grubhub announced it was being acquired by European food delivery company Just Eat Takeaway.com for $7.3 billion. Lyft's move into the delivery business is an attempt to gain some share in the growing market without making a large acquisition.

Now Uber rival Lyft has announced that it will be partnering with Grubhub, providing its Lyft Pink subscription members access to Grubhub+ for free food delivery and other perks.

Lyft's partnership with Grubhub takes advantage of the booming food delivery business using a different strategy. Lyft Pink was rolled out in December 2019 providing subscribers with discounts on rides and perks, including priority airport pickups, for $19.99 per month. Lyft Pink members now have access to Grubhub's subscription service, which normally costs $9.99 per month, as part of the Lyft membership program.  source

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