招聘职位：TikTok 内容创作者

• About Us / 关于我们

PatPat is a leading global family apparel brand and a pioneer in family matching since 2014. Founded by two engineer dads, we make it easy for families to celebrate everyday moments, holidays, milestones, and vacations in styles made for everyone, from baby to grandparents and even pets. With over 21 million customers across 140+ countries and more than 30,000 styles, PatPat brings together trend-forward design, accessible prices, and the brands families already love. Our portfolio includes original collections alongside licensed collaborations with global entertainment partners such as Disney, Mattel, Warner Bros., and Hasbro.
PatPat 创立于 2014 年，是全球领先的家庭服装品牌，也是亲子装/家庭同款赛道的开创者。品牌由两位工程师爸爸共同创立，旨在让全球家庭能够轻松记录并庆祝日常时光、节假日、人生里程碑以及度假时刻，为从婴儿、祖父母到宠物在内的全家人提供专属时尚选择。 PatPat 拥有超过 2100 万全球用户，业务覆盖 140 多个国家和地区，提供超过 30,000 款时尚单品。我们不仅致力于将前沿潮流设计与极致性价比完美结合，还与迪士尼（Disney）、美泰（Mattel）、华纳兄弟（Warner Bros.）以及孩之宝（Hasbro）等全球知名娱乐巨头深度合作，推出了众多深受家庭喜爱的联名及原创系列。

2. Job Overview / 岗位职责概述
The TikTok Content Creator is responsible for creating high-volume, engaging short-form video content that supports PatPat’s TikTok channel and business goals. Based in Los Angeles, this hands-on role will source and coordinate models, identify shoot locations, film daily TikTok content, and complete light editing for fast-turnaround publishing. The ideal candidate has a strong eye for social-first content, understands what performs on TikTok, and can turn product, trends, and creator-style concepts into polished clips quickly. This role reports to the Head of US Marketing and partners closely with the overseas TikTok team to support daily channel needs and content priorities.
我们正在寻找一位位于洛杉矶的 TikTok 内容创作者 (TikTok Content Creator)。该岗位负责高效、高产地创作优质短视频内容，以支持 PatPat 在 TikTok 平台的官方账号运营及业务增长目标。 这是一个偏重实操的岗位。你需要负责模特约选与对接、拍摄场地勘测与协调、每日 TikTok 内容的拍摄，并完成基础剪辑以满足快速排期发布的需求。理想的候选人需具备敏锐的社交媒体内容嗅觉，深谙 TikTok 的爆款逻辑，并能够迅速将产品特点、热点趋势及达人风概念转化为高完播率的短视频作品。 该岗位直接向美国市场营销负责人（Head of US Marketing）汇报，并与海外 TikTok 运营团队保持紧密协作，共同满足日常账号运营及重点内容需求。

3. Responsibilities / 岗位职责

• Create and film multiple TikTok videos each day, including product-focused, trend-led, lifestyle, family, and creator-style content. 内容创作与拍摄： 每日创作并拍摄多条 TikTok 视频，涵盖产品展示、爆款趋势、生活方式、家庭场景及达人风（Creator-style）等多元内容。
• Source and coordinate models, creators, families, and talent for TikTok shoots. 模特与达人资源拓展： 负责拍摄所需模特、创作者、家庭及通告演员的招募、筛选与统筹对接。
• Identify and secure appropriate shoot locations across Los Angeles based on content needs. 场地勘测与搭建： 根据不同拍摄需求，在洛杉矶地区寻找、踩点并锁定合适的拍摄场地。
• Develop content ideas informed by TikTok trends, platform behavior, seasonal moments, and channel performance. 创意策划： 结合 TikTok 热点趋势、平台算法偏好、节点营销及账号数据表现，持续输出视频创意方案。
• Shoot high-quality vertical video using professional cameras and mobile-first equipment. 高质量拍摄执行： 熟练运用专业摄像器材及移动端拍摄设备，独立完成高质量竖屏视频的拍摄（包含构图、运镜及光线把控）。
• Complete light video editing, including clip selection, pacing, transitions, text overlays, music, and basic color correction. 基础后期剪辑： 完成轻量级视频剪辑，包括素材精剪、节奏把控、转场特效、花字字幕、配乐音效及基础调色。
• Work closely with the TikTok team to translate campaign priorities and product needs into daily content. 跨部门业务对接： 与 TikTok 运营团队紧密配合，将品牌营销重点和产品推广需求转化为每日内容产出。
• Maintain an organized library of raw footage, edited assets, and shoot details. 素材资产管理： 维护并管理规范的媒体素材库，对原始素材、成品视频及拍摄明细进行有序归档。
• Stay current on TikTok trends, features, creators, sounds, and best practices, as well as relevant Douyin trends when applicable. 洞察平台动态： 实时追踪 TikTok 最新的流行趋势、平台新功能、热门达人、热门原声及行业最佳实践；如适用，同步关注抖音（Douyin）的前沿玩法。 Perform other duties as assigned. 其他事项： 完成领导交办的其他临时性工作。

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve. (注：以上职责旨在描述该岗位的核心工作内容与级别，并非全部工作列举。公司保留根据业务发展需要对岗位职责进行调整的权利。)

4. Qualifications / 任职要求

• 3+ years of experience creating, filming, and editing short-form social content for TikTok, Reels, or similar platforms. 行业经验： 3 年及以上 TikTok、Instagram Reels 或类似平台的短视频内容创作、拍摄与剪辑经验。
• Professional fluency in Mandarin Chinese is required. Familiarity with Douyin is a strong plus. 语言与背景： 精通中文（普通话），具备专业流利的听说读写能力；熟悉抖音（Douyin）生态者优先。
• Strong understanding of TikTok content formats, trends, pacing, and audience behavior. 平台认知： 深入理解 TikTok 的内容表现形式、流行趋势、剪辑节奏及用户行为习惯。
• Excellent videography skills, including framing, lighting, movement, and shooting product and lifestyle content. 视听语言功底： 具备出色的摄影/摄像功底，在构图、打光、运镜以及展现服装产品与 lifestyle 场景方面经验丰富。
• Experience sourcing and coordinating models, creators, talent, and shoot locations. 资源统筹能力： 具备良好的模特、创作者、通告演员及拍摄场地的开发与统筹协调能力。
• Proficiency with mobile and desktop editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software. 剪辑软件应用： 熟练使用移动端及桌面端剪辑工具，如剪映/CapCut、Adobe Premiere Pro、Final Cut Pro 等。
• Comfortable working in a fast-paced environment with daily production needs and quick turnaround times. 抗压与执行力： 适应快节奏的工作环境，能胜任高频次的内容产出并按时完成紧迫的交付需求。
• Strong organizational skills and ability to manage multiple shoots, priorities, and deadlines. 组织协调能力： 具备出色的多任务管理与组织协调能力，能够高效推进多个拍摄项目。
• Experience in fashion, apparel, beauty, kids, family, or lifestyle content is preferred. 加分项： 具备时尚、服装、美妆、母婴、家庭或 Lifestyle 相关领域的内容创作经验者优先。
• Must be based in or able to work from Los Angeles. 工作地点： 必须常驻洛杉矶或能在洛杉矶本地开展工作。

• Benefits / 福利待遇

• Medical, Dental, Vision, and Life insurance offered
• Unlimited PTO Paid holidays 401(k)
• Employee discount
• 完善的医疗、牙科、视力及生命保险 (Medical, Dental, Vision, and Life Insurance)
• 带薪休假无上限 (Unlimited PTO) 法定带薪假期 (Paid Holidays)
• 401(k) 退休计划 员工专属购物折扣
• (Employee Discount)

本职位暂不支持身份赞助/办理绿卡，要求候选人具备本地合法工作身份（如公民、绿卡或持有有效工作许可）