民调落后，特朗普在6月提高连任竞选活动的支出

美国总统特朗普的连任竞选活动在6月加大了支出，超过5000万美元，约为前一个月的两倍。而特朗普在11月3日大选中的对手——民主党的乔-拜登支出要少得多，约3700万美元。根据周一向联邦选举委员会提交的披露资料，两场竞选活动在本月结束时，银行中的资金数额大致相同——各1.1亿美元左右。由于民调持续落后，特朗普的竞选活动在电视、数字和其他广告上花费了超过4100万美元。这些广告主要对拜登的77岁高龄和他在中国问题上的应对进行了抨击。

然而，在路透社/益普索7月14日至15日进行的民调中，拜登在注册选民中依然领先特朗普10个百分点。同时，拜登在6月份筹集的资金为6340万美元，比特朗普筹集的5520万美元要多。和特朗普大肆投入资金买广告相比，拜登一直到6月下旬才展开了第一次大规模的广告宣传。不过，拜登在6月份还是大幅增加了数字广告支出，从前一个月的约17.5万美元增加到近1700万美元。

共和党人米特-罗姆尼2012年总统竞选活动时的高级助手凯文-马登表示，特朗普的广告主宰很难打通选民的心扉。他说，电视广告对现在的竞选状况影响微乎其微，当人们每天都被健康危机和随之而来的经济危机捆绑时，没有多少广告能改变选民的看法。

U.S. President Donald Trump’s re-election campaign ramped up expenditure in June as the presidential race intensified, spending more than $50 million - about twice the amount spent the month before. Trump’s Democratic opponent in the Nov. 3 general election, Joe Biden, spent considerably less - about $37 million. The two campaigns finished the month with roughly the same amount of money in the bank - around $110 million each, according to disclosures filed on Monday with the Federal Election Commission. Biden raised more money than Trump in June, $63.4 million to $55.2 million. Trump’s campaign spent more than $41 million on television, digital and other advertisements as public opinion polls showed Biden increasingly building a significant lead, with voters expressing disapproval over Trump’s handling of the coronavirus pandemic and protests over racial injustice. Those advertisements took shots at Biden over his age, 77, and his record on China. But the Democrat’s lead has steadily grown even as Trump increased his spending. Biden led Trump among registered voters by 10 percentage points in a Reuters/Ipsos poll conducted July 14-15. While Trump’s campaign bought significant television air time across the country, Biden only launched his first major advertising blitz in the second half of June. Still, Biden’s campaign dramatically increased his digital advertising spending in June to nearly $17 million from about $175,000 the month before. Kevin Madden, a top aide to Republican Mitt Romney’s 2012 presidential campaign, said Trump’s ad juggernaut was having a hard time breaking through to voters. “TV advertising is having a minimal effect on the state of the race right now,” Madden said. “There aren’t many ads that are going to alter voter perceptions when you have an economic crisis strapped to the back of a health care crisis impacting people’s lives every day.”  source

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