零售商破产了，跳楼价清仓大甩卖还是没人买

疫情期间，全美实体零售商正在经历一场清算，十几家大型零售商陷入破产，许多其他零售商也在裁员。尽管有大幅清仓折扣，但许多美国人仍然对店内购物和消费持谨慎态度。

专门从事清算商店的公司说，现在的清算工作与疫情之前有明显不同。尽管公司提供了更多折扣（40%的折扣起），但结果仍然很难预测。零售清算公司伊顿哈德森的首席执行官吉姆-沙耶说，自从疫情以来，清算销售的收益已经下降了约25%。"就像举办派对却没人来一样，人们就是不像从前一样爱买清仓特价了。就算是60%的折扣，他们也会说：'那又怎样？我不需要，所以我不会买。‘"

Gap上周宣布将关闭200家分店，而Ascena零售集团——Ann Taylor、Lane Bryant和Justice的母公司——正在关闭近1600家门店，同时进入破产程序。百货连锁店Lord & Taylor正在清算所有门店，Pier 1 Imports、Modell's、Stage Stores和New York & Co也在清算。根据Coresight Reserarch的数据，总体而言，预计今年零售商将关闭创纪录的25000家店铺。

The nation’s bricks-and-mortar retailers were undergoing a reckoning years before the pandemic led to shutdowns and a tanking economy, tipping more than a dozen major retailers into bankruptcy and prompting many others to thin their ranks.

The result: Thousands of liquidation sales, at a time when many Americans are wary of in-store shopping or spending.

Firms that specialize in winding down stores say liquidating now is markedly different from what it was before the pandemic. Companies are offering deeper discounts to win over consumers — with sales starting at 40 percent off instead of the usual 20 percent — as well as other incentives. Even then, results can be spotty: Proceeds from liquidation sales have fallen about 25 percent since the novel coronavirus took hold, according to Jim Schaye, chief executive of retail liquidation firm Eaton Hudson.

“It’s like throwing a party and having nobody come,” he said. “People are just not running out to a J.C. Penney liquidation or a Lord & Taylor liquidation like they would have in the past. Even at 60 percent off, they’re saying: ‘So what? I don’t need it so I’m not going to buy it.'"

The Gap last week announced that it would shut 200 locations, while Ascena Retail Group — the parent company of Ann Taylor, Lane Bryant and Justice — is closing nearly 1,600 stores while in bankruptcy proceedings. Department store chain Lord & Taylor is liquidating all of its stores, as are Pier 1 Imports, Modell’s, Stage Stores and New York & Co. Overall, retailers are expected to close a record 25,000 stores this year, according to Coresight Reserarch.  source

指尖新闻：高信噪比，一目了然

新冠疫情追踪

唉，疫情之下商家日子都不太好过

出门的机会少了，的确很多需求都锐减了

之后这些商店全部变成亚麻go哈哈哈