Tech B2B Marketing 职业概叙

小白菜5 发表于 2025-06-18 18:17:15
楼主还在坚持写不？终于有marketing帖子了，要不要整个北美聚集地啊

😮‍💨 工作一直很忙，也越来越多糟心,扯皮事情要handle，是好久没更新了。

正好看到我们PMM的大佬写了Product Marketing做啥的，就搬运过来吧（😆ChatGPT痕迹明显，很欣慰白男大佬也和我们一样用AI生成content。我觉得终有一天，content都是AI都是写的，读这些content也是一群AI😅)

- **Crafting the product story:** Growth, demand generation, and communications teams collaborate to shape the company's narrative, especially in the high-tech sector. Product Marketing Managers (PMMs) focus on developing the specific product narrative.

- **Driving product understanding:** While other teams work on creating awareness, PMMs play a crucial role in educating everyone about the product's value.

- **Defining target personas:** PMMs work across the company to create target personas and empower internal teams. Growth Marketing attracts the desired audience, while PMMs ensure alignment with the target personas.

- **Owning the product message:** PMMs are responsible for the core messaging about our products. Other teams execute on other activations )strategies like billboards, email banners, SEO, and more) to amplify this message effectively in contexts that deliver impact.

- **Being strategic:** PMMs are strategic professionals who create scalable messages and approaches without fluff (ideally). They shape the perception of products and drive impactful results.

楼主 最近我也在找工作🥹tech sales 类型的 可以求一个refer吗 万分感谢🙏