迪士尼的CEO正在大斧砍掉曾经重要的项目，欲将迪士尼改造为一个网络帝国

迪士尼的CEO鲍勃-查佩克最近大动作不断，就在上周，他宣布将关闭20多个迪士尼的国际电视频道。这在几年前是不可想象的，但查佩克接手迪士尼不到半年，一切都以难以置信的速度在改变着。查佩克正在利用COVID-19危机，将迪士尼改造成一个网络上的巨头，以覆盖全球更多的人。除了取消电视频道，他还叫停了两年前在百老汇上映的音乐剧版《冰雪奇缘》，关闭了在中国的连锁英语学校，并缩减了价值10亿美元的度假区科技项目——在很大程度上，这个项目已经被一款简单的手机应用取代。

随着全球大流行病使迪士尼的主题公园、电影和电视业务陷入瘫痪，查佩克在这家全球最大娱乐公司顶层的头几个月并不轻松。为了应对危机和重塑公司的核心业务，他做出了很多或大或小的决定：3月关闭了主题公园、停泊了邮轮，并解雇了约10万名工人。但最大的战略转变无疑是迪士尼对在线视频的推崇。该公司在6月时就表示过，将从英国维珍媒体和天空公司运营的付费电视系统中移除迪士尼频道电视网络，并把节目放在新的Disney+流媒体服务上作为代替。

When Walt Disney Co. announced that it had closed more than 20 foreign TV channels last week, Chief Executive Officer Bob Chapek looked like he was taking the knife to a big chunk of the company’s international audience. The move would have been unthinkable a few years ago. But Chapek -- less than six months after succeeding longtime CEO Bob Iger -- is using the Covid-19 crisis to transform Disney much faster than expected, all with an eye toward making the company an online juggernaut that reaches far more people worldwide. Besides scrapping the networks, he shut down a musical version of the animated film “Frozen” that opened with much fanfare on Broadway two years ago, closed a chain of English-language schools in China, and scaled back a $1 billion resort-technology project that has largely been replaced by a simple mobile-phone app.
With the global pandemic crippling Disney’s theme-park, movie and TV businesses, Chapek’s first months atop the world’s largest entertainment company have been anything but a honeymoon. The broad-shouldered, 61-year-old Indiana native jumped in with characteristic zeal, making big changes to cope with the crisis and the tectonic forces reshaping the company’s core businesses. The decisions came large and small. Disney shuttered its theme parks in March, anchored its cruise ships and furloughed some 100,000 workers. Revenue slumped 42% last quarter, hurt by the closed businesses and loss of advertising sales at networks like ESPN and ABC. But the biggest strategic shift is unquestionably Disney’s push into online video. Chapek provided a clue to what was coming in June, when the company said it was removing the Disney Channel TV networks from pay-TV systems operated by Virgin Media and Sky in the U.K. and putting the programming on the new Disney+ streaming service instead.  source

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