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拜登的民主党大会演讲吸引了2460万电视观众

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乔-拜登周四晚正式接受民主党的美国总统提名,吸引了2460万电视观众,创下了今年四天夜会(four-night confab)的新高。拜登的演讲重点是如何在系统性种族主义和冠状病毒等问题下团结一个国家。节目的大部分内容都集中在拜登的个人生活上,包括他的第一任妻子和女儿在车祸中去世,以及他的儿子Beau因癌症去世。这场虚拟活动与以往的大会形成了鲜明对比。过去的现场大会,候选人有时会站着发言一个小时或更长时间,而这次取而代之的虚拟大会则穿插了更多提前录好的片段,使得整个大会节奏更紧凑,也更适合在社交媒体上分享。

根据尼尔森公司的数据,这次演讲的观众跨越了12个广播和有线电视新闻频道,其中,康卡斯特公司(Comcast)的MSNBC再次领先,总收视人数为615万,AT&T公司的CNN以557万的收视人数位居第二。不过,今年大会的观众人数还是比四年前希拉里被提名为第一位女总统候选人时的观看人数要少,当年大会的最后一晚节目有2980万人收看。总的来说,美国人在网上看视频的次数更多,在传统电视上看的次数更少。今年的竞选活动还必须应对没有现场观众的情况,这也让一些戏剧性的活动失去了意义。

Joe Biden’s formal acceptance of the Democratic Party’s nomination for president of the U.S. drew 24.6 million TV viewers Thursday night, a high for the four-night confab this year. The audience, across 12 broadcast and cable news channels, rose from Wednesday’s tally of 22.8 million, which was based on 10 networks, according to Nielsen data. Comcast’s Corp.’s MSNBC once again led, with 6.15 million total viewers, with AT&T Inc.’s CNN coming in second with 5.57 million, according to data the networks released earlier.
Biden accepted the nomination in a speech that focused on uniting a country wrestling with issues such as the coronavirus and systemic racism. Much of the program focused on the candidate’s life, including the death of his first wife and daughter in a car accident, and the loss of his son Beau to cancer. The audience for this year’s convention has been smaller than four years ago, when Hillary Clinton became the first female presidential candidate of a major party and 29.8 million tuned in for the final night. Overall, Americans are watching more video online and less on conventional TV. Biden’s campaign said that was the case Monday. This year’s event also had to cope with the absence of a live audience, which took away some of the drama. The virtual event stood in contrast to prior conventions, where candidates would sometimes speak for an hour or more, according to Marianne Barrett, a professor of journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Instead, the Democrats put on a show with tighter segments and prerecorded messages, more readily sharable on social media.  source

指尖新闻:高信噪比,一目了然

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