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分析师和经销商说,往年节日周末经销商都会提供大折扣,以求清理库存,为新车型让位,但今年不太可能会发生这种情况了。今年由于疫情原因整体汽车销量大幅下滑,但与大多数经济放缓时期的情况相反,汽车价格已经攀升至新高,这要归因于有限的库存、廉价的贷款和低油价,使消费者倾向于购买更大、更贵的卡车和SUV。
根据研究公司J.D. Power的数据,8月份售出的新车平均售价达到创纪录的35,420美元。分析人士称,本周末价格可能会有所缓和,但没有经销商通常提供的那种大折扣。而根据Motor Intelligence的数据,8月份美国汽车销量下降了19.8%,汽车高管们表示,他们预计今年剩余时间的销量将继续低迷。
Dealers this year are unlikely to offer the kind of blowout discounts typical of the holiday weekend, when they often seek to clear out older inventory to make way for the incoming model year, analysts and dealers say.
Overall automobile sales have been off sharply during the pandemic, but in a reversal of what’s happened in most slowdowns, prices have climbed to new highs, thanks to a combination of limited stock, cheap financing and low fuel prices that have consumers gravitating to bigger, more expensive trucks and SUVs.
The average new vehicle sold in August cost a record $35,420, according to research firm J.D. Power, capping a surge in prices that began before the pandemic hit the U.S. This weekend could offer some reprieve from those highs, analysts say, but without the kind of big discounts dealers typically offer.
With the pool of potential buyers limited by the economic fallout from the ongoing health crisis, U.S. car sales have declined, down 19.8% in August, according to Motor Intelligence, and car executives say they expect sales to remain depressed for the remainder of the year.
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