Apple: 湾区"不值得"，加速decentralization -算另一种成建制的remote?

话术上较为精巧，绕来绕去，大致想说的是：
在耗资数十亿美元的库比蒂诺 Apple Park 总部建成仅几年后，苹果公司就加大了将人力从硅谷转移出去的努力。
当前旧金山湾区的过于高昂成本，许多工程师感叹他们无法平衡生活费用与其他追求，例如为孩子提供大学学费和长期储蓄，导致很难建立更加多元化的员工队伍。
在美国和美国以外的物价较低地区，苹果可以从要求低得多的工资的员工那里获得同样的工作。除了在加拿大、德国、新西兰、西班牙和英国招聘工程师之外，这些举措还将在硅谷以外增加数万个工作岗位。


苹果算是，最重视 corporate security 和 personal privacy 的公司 (至少这么宣传的！)。如果硅谷以外的增长与布局，能达成不错效果的话，那么应该可以认为，其他公司更不存在多少障碍了。就看这个影响是多大，5年或10年后，达到30% 或40%，还是50%？哪些类型的岗位？

这几周，地里有很多讨论后疫情时代的 WFH 和 remote/hybrid，开始有些人认为remote很开心，但现在看来，祸福相依，形势变化真是很快的。

很多人到美国的时间不长，平常忙于工作或享受生活，可能对于美国近代经济史科技史了解很浅，只有很局限的见识和阅历，潜意识观念里会相对一元线性和缺乏周期感知。当然，人类不会踏入同一条河流，不会简单重复，但是，太阳底下没有新鲜事，以史为鉴可以知晓 更替与兴亡，推荐大家深入了解：
(1)，1970-1982年的滞涨时代，期间四次触底；
(2)，1985年之前的大约100年里，美国的科技中心产业中心都是在新英格兰地区或周边，特别是波士顿都市圈附近，旧金山+硅谷 只是近35年才超越波士顿都市圈的；
(3)，2000年的互联网/电信泡沫破裂；
(4)，2008年金融危机导致的，各城市房价走势的几十年历史起伏，各行业冷热职位的剧变。


以下是bloomberg上的报道：
Apple Decentralizes From Silicon Valley, but Workers Just Want to Be Remote
Apple ramps up its decentralization from Silicon Valley, Safari's upcoming redesign on the iPhone is a giant step back, and accessory makers are struggling to get their hands on Apple Watch charger supplies.
Just a few years after completing the multibillion-dollar Apple Park headquarters in Cupertino, California, Apple Inc. is ramping up efforts to decentralize out of Silicon Valley. I'm told that executives at the highest levels of the company recognize that hiring and retaining talent will be one of the biggest challenges to its future success, and reducing its reliance on the Valley is a key step in mitigating that issue.
Apple has traditionally operated on the principle that ambitious technologists yearn for a place in Silicon Valley where they can put their mark on the next iProduct. The company's top brass for years fought against decentralization. But that thinking has changed for several reasons based on what I've heard from Apple employees.
The company has been losing talent who, despite being high earners by most standards, have said they could barely afford the extraordinary cost of living in the San Francisco Bay Area. Many engineers lamented that they couldn't balance living expenses with other pursuits like college tuition for their children and long-term savings.
Recruiters at Apple have found it difficult to build a more diverse workforce. Geography plays a role. Apple says it knows there is more work to do but that the number of employees from underrepresented communities has increased 64% over the past five years.
Apple realizes it can no longer wait for the best designers and engineers to gravitate toward its spaceship. It needs to go where those people live today. Apple no longer has the same scrappy feel it had in the early days of the iPhone. It's now the world's most valuable company, under the watchful eye of antitrust regulators on multiple continents, and competing for talent with Amazon.com Inc., Google and Netflix Inc.
The cost of operations is extremely high. Apple could get the same work out of employees demanding far lower salaries in less pricey regions.
Some members of Apple's executive team had been pushing to decentralize out of Cupertino for years before a fuller realization came into place more recently. Johny Srouji, Apple's head of custom silicon, was one of the strongest proponents of such a shift, I'm told. His group opened up offices in Florida, Massachusetts, Texas, Israel and parts of Asia years ago. It has since expanded in Germany, Oregon and San Diego.
Eddy Cue, Apple's online services chief, has also pushed for decentralization, investing in multiple Los Angeles offices and a location in Nashville. The chief operating officer, Jeff Williams, has internally discussed the cost benefits of a more global workforce, and Deirdre O'Brien, the retail and HR chief, has evangelized for the diversity benefits.
Decentralization across the company is entering full swing, and Apple has engaged in a costly expansion from the sunny coasts of LA and San Diego to the Pacific Northwest of Oregon and Washington, the Rocky Mountains of Colorado, Iowa's Midwest, the Eastern Seaboard of Massachusetts, Miami and New York.
Notably, it's also spending $2 billion on building new campuses in Austin, Texas, and North Carolina. That's in addition to hiring engineers in Canada, Germany, New Zealand, Spain and the U.K. Altogether, the moves will add tens of thousands of jobs outside of Silicon Valley. The breadth of the expansion is new for Apple, which has had major offices in Austin, Ireland and Singapore.
As it keeps moving beyond Silicon Valley, Apple will pilot a hybrid office and remote work arrangement globally when it forces nearly all staff back to its offices in September. Employees will be required to be in the office Mondays, Tuesdays and Thursdays, while they can choose to work at home the other days. Some retail employees will be given a similar arrangement to support online sales.
The moves appear generous for a company that had eschewed remote work, but internal response to the pilots has been mixed at best. Some employees with roots planted in Silicon Valley are satisfied, but others are jealous of nearby companies that offer more flexible remote options for a post-pandemic world.
Some staff are concerned the implementation will depend on the whims of their bosses. There are fears that a manager could, for example, schedule in-person meetings on days when remote work is offered, making staying at home not viable.
In an informal survey, about 59% of about 1,700 Apple employees said they “strongly agree” that some workers will leave the company due to a lack of more flexible work options, according to the Verge.
With just months before employees are expected back in the office, I hear managers have yet to be given formal training on the procedures. Another question is how long it may last, with Tim Cook telling employees that the plan will be reevaluated next year.
A memo from the chief executive officer also observes that Apple is a little different from many of its tech peers whose main businesses live online. Hardware engineers typically don't have industrial-grade equipment sitting around at home. Those employees will be required four or five days a week, Cook wrote. “Some of our colleagues have jobs that can only be completed in person.” For many, “in person” often still means Cupertino.
But Apple realizes that many valuable employees don't want to be in Silicon Valley, period. Its solution of building new offices in other cities and offering hybrid schedules that grant a day or two a week from home—despite being a reasonable compromise—will still restrict Apple's talent pool. A sizable portion of workers simply don't want to be in an office at all.

https://www.bloomberg.com/news/n ... s-universe-kqpi2879  







补充内容 (2021-07-07 09:14 +8:00):
“旧金山+硅谷 只是近35年才超越波士顿都市圈的”只是为了说明，时代的变迁/起落/更替/兴亡，不能因为今天的荣光，就assume未来依然永久辉煌。

bambu 发表于 2021-7-5 19:13
"特别是波士顿都市圈附近" ?  好奇波士顿有啥老牌辉煌，应该是锈带吧？ koda, xerox, ford, dupont, dow

得多么地不知天高地厚，才真有胆子这么说。

这恰好说明，沧海桑田，兴亡更替，几十年里，有那么多昔日最顶尖的科技巨人，泯然消逝在历史里。其中的绝大部分，仅仅过去十几年，就没几人记得公司品牌名字，更没几人记得带来了哪些行业突破和贡献。
今天的顶尖公司们，其中不少将盛极而衰，于是在20年30年后，肯定也会被人们忘记品牌名字的。

apple 业务范围里有关科技的部分，几乎涵盖了整个泛IT产业的所有门类，包括芯片设计、电信技术等等等其他，只是有的较为深入精致，有的浅薄能用，所以，这个样本的decentralization结果，经验教训成效，十分具备全行业的旗帜标杆意义。而且，今天的apple，几乎可以算作，已经全球化最成熟最老练的超大型高科技企业。

这贴的风格跟地里码农热火朝天讨论tc和面试有点不同啊～～

从一个码农角度来讲，果家觉得弯曲不值得，恐怕很多码农还觉得果家不值得呢。。

从我个人面试过苹果的体验来看，那真是最差没有之一。hr极其不专业，时常尿遁俩礼拜，又突然冒出来，面试安排一塌糊涂。面试官的水平比其他一线和独角兽明显有差距，三哥成堆，还有不少icc转正的。面完的感受就是：一这地方有offer我也不会接 二爷再也不面苹果了。我在地里看过好几个帖子都跟我的体验类似。

另一方面苹果升职难到地里都几乎不讨论苹果升职的事？内部工程师似乎地位不高，拿得出手就会是tc不错refresh多，但是pay的高的公司弯曲最不缺了。苹果在软件技术方面，从道听途说以及个人面试体验来看，个人意见是水平一般，与我比较了解的狗家和亚麻似乎不是一个level。这一点可以从产品角度印证，苹果似乎是硬件见长，确实吊打其他各厂。软件方面嘛。。收着苹果税，感觉有点不思进取，电商社交云计算自动驾驶区块链人工智都泛善可陈。好像去年还是前年的宣布要转型service，但是在各个领域早就有领跑的强大对手了，能不能走到行业头部有待观察。随着狗家降低app store抽成，果家苹果税还能无脑收几年也不好讲。而且苹果privacy一系列动作，着实是动了狗家和脸家的蛋糕。而且这世界上没有免费的午餐，影响了广告的投放质量，就会降低广告的投放价格。结果就是一影响开发者在ios上的开发热情 二可能导致免费软件付费 付费软件提价 pay for your own privacy. 主要是这一招着实有点双标，苹果自己没需要这些数据的业务，就要喊着用户利益拆别家的戏台，那为啥不降低苹果税呢？高额的苹果税难道没有推动开发者多run广告增加收益而影响用户体验吗？难道定向广告真的没有帮助到small business的业务吗？搞这些关于privacy的fear mongering就是为了增加苹果的卖点和品牌价值。但是真正接触过这些数据的业内人都知道这些数据也就是能做做广告搞搞推荐，说的好像大公司能随便查每个人的上网记录一样。

说到这有点跑题。。。 总结下就是果家在湾区软工这部分似乎吸引力不大，你不情我不愿，另觅出路未尝不可。 然后根据苹果要跑路就说弯曲不行了，被高物价压榨的小镇做题家要吃翔了，恐怕为时尚早。

所以会搬到哪里呢？ 会搬离美国本土吗？

关注一下，remote只是比较小的一部分吧

keep dreaming。根本不可能搬走，湾区那么多人才，他搬走了去哪里找人？如果真要搬走前几年造那么贵个总部领导层是sb？

去北卡remote也不错。湾区越来越不适合生活，税重得要命，空气各方面也开始变差。

不可能搬走的，龙兴之地

mandmwantapig 发表于 2021-7-5 15:37
不可能搬走的，龙兴之地

想啥呢，只是“ramps up its decentralization from Silicon Valley”，又不是全部搬走。简单地阅读理解，就能明白，不过是湾区可能不再加headcount了，而部分有人力增长的部门，将搬出，到南加，到其他州和其他国家！

Decentralization across the company is entering full swing, and Apple has engaged in a costly expansion from the sunny coasts of LA and San Diego to the Pacific Northwest of Oregon and Washington, the Rocky Mountains of Colorado, Iowa's Midwest, the Eastern Seaboard of Massachusetts, Miami and New York.
Notably, it's also spending $2 billion on building new campuses in Austin, Texas, and North Carolina. That's in addition to hiring engineers in Canada, Germany, New Zealand, Spain and the U.K. Altogether, the moves will add tens of thousands of jobs outside of Silicon Valley. The breadth of the expansion is new for Apple, which has had major offices in Austin, Ireland and Singapore.

"特别是波士顿都市圈附近" ?  好奇波士顿有啥老牌辉煌，应该是锈带吧？ koda, xerox, ford, dupont, dow