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疫情影响下,大家开始减少聚会,佩戴珠宝、配饰出席活动的机会变得很少,许多情侣也暂停举办婚礼,这些原因都使珠宝零售商业绩大幅下降。其中很受欢迎的珠宝品牌蒂芙尼(Tiffany & Co)在最近3个月内,324家门店中约有70%关闭,珠宝销售量大幅下降,其中跌幅最大的是订婚首饰,下降了50%。该品牌在疫情发生前专注于扩大中国市场的销售,虽说在本季度第一个月和第二个月销量都有所下降,但销售量在4月和5月均出现回升,与去年同期相比,4月的销售量猛增30%,5月增加约90%。而美国和英国也在推动该公司的线上销售,其线上销量增长了23%,并称,即使顾客现在无法到店购买,新系列的销售量也跟上了原先的预期。
Under the influence of the epidemic, everyone began to reduce parties, the opportunity to wear jewelry accessories to attend the event became very rare, many couples also suspended the wedding, these reasons have caused the jewelry retailer's performance to decline significantly. Among them, the popular jewelry brand Tiffany & Co has closed about 70% of its 324 stores in the past three months, and jewelry sales have dropped significantly. The largest drop was engagement jewelry, which fell by 50%. However, the brand focused on expanding sales in the Chinese market before the outbreak, although sales in the first and second months of this quarter have declined, sales have rebounded in April and May, compared to the same period last year, sales soared by 30% during April and increased by about 90% in May. The U.S. and the United Kingdom are also driving the company's online sales. Its online sales have increased by 23%, and it says that even if customers are unable to buy at the store now, the sales of the new series have kept up with the original expectations. source
指尖新闻:高信噪比,一目了然
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