Instagram今天上线Reels短视频功能，向Tiktok发起进攻

Instagram的短视频功能Reels于周三在美国市场首次亮相，挑战TikTok在短视频领域的地位。这延续了Facebook和硅谷其他公司的做法——从竞争对手那里获得灵感，然后在自己的产品中推出类似功能。Reels是Instagrama的一项重大投资，出现在应用内的显著位置，并用金钱激励短视频创作者使用Reels。四年前，Instagram推出了instagram Stories，其中的照片/视频会在24小时后消失，就是借鉴了Snapchat标志性的消失功能。现在，Instagram Stories已经成为了该应用最受欢迎的服务之一。面对Instagram的挑战，TikTok首席执行官梅耶尔于上个月的一篇博文中批评Reels是一款“抄袭产品”，并补充道：“那些想推出竞争性产品的人们，我们的态度是：来吧！” Instagram的产品总监罗比-斯坦恩(Robby Stein)认为TikTok普及了一种新的视频格式，但他表示Instagram的短视频功能将基于Instagram用户的愿望，区分于TikTok。他在接受采访时说："我们认真专注于这种类型的功能如何在Instagram社区内发挥作用。"

The home-market debut Wednesday of Reels continues a practice within Facebook—and elsewhere in Silicon Valley—in which it takes inspiration from competitors and then launches similar features in its own products. Reels is a major investment for Instagram, showcased prominently within the app and buttressed by video creators being paid to participate in its launch. Four years ago Instagram rolled out Instagram Stories, in which photos disappear after 24 hours—similar to the signature disappearing-messages feature within Snap Inc.’s Snapchat. Instagram Stories has become one of the most popular of the app’s services. In a blog post last month, TikTok Chief Executive Kevin Mayer called Reels a “copycat product” and added, “To those who wish to launch competitive products, we say bring it on.” Robby Stein, director of product for Instagram, credited TikTok with popularizing a new video format but said Instagram would distinguish its version by adapting it to the desires of users. “At the end of the day, these products are just a piece of video, a creative tool, and a way to look at it,” he said in an interview. “We’ve really focused on how this type of format could work within the Instagram community.”  source

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“从竞争对手那里获得灵感，然后在自己的产品中推出类似功能” ——论如何把抄袭说的清新脱俗

we do not copy them.
we adapt their creation.
---论小扎听证会上如何把copy说的冠冕堂皇

There are 1000 people dying everyday.
It is what it is.
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魔幻2020

美帝李彦宏

每个人都在Ins上展示自己最好的一面，搞得整个平台的风气就很假。

alpapaca 发表于 2020-08-05 20:03:10
美帝李彦宏

我还以为是马化腾🤣

Teng.f.Zhou 发表于 2020-8-6 20:46
我还以为是马化腾🤣

他不是效法李彦宏利用zz把竞争对手赶出国，然后自己吃蛋糕吗

前几天就被张一鸣点名抄袭，fb 还是硬着头皮发reel。

我们也有给人家炒作业的时候