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疫情导致的高失业率和经济的不确定性,使消费者在杂货商店的购买行为也在发生变化。根据市场研究公司IRI的数据,最近几周,购买杂货商店自营品牌商品的消费者比以往变得更多,这部分商品往往会比其他品牌的类似货更便宜。此外,部分消费者也减少了在知名度高的便利店里消费,而是转向去了dollar stores (一美元店) 。
The high unemployment rate and economic uncertainty caused by the epidemic have also caused changes in consumer buying behavior in grocery stores. According to data from market research company IRI, in recent weeks, consumers have purchased more self-operated branded goods in grocery stores than in the past. This part of the goods tends to be cheaper than similar products of other brands. In addition, some consumers have also reduced consumption in popular convenience stores, and instead turned to dollar stores (one dollar store). source
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