5月下旬,因黑人乔治-弗洛伊德事件,示威者走上美国城市的街头,随之而来的是与警察的暴力冲突、对商店进行抢劫造成一系列的财产损失,市长们也下令全城宵禁。Shake Shack总部和许多最受欢迎的分店都在纽约市,市长Bill de Blasio也下令对纽约市实施宵禁,原本宵禁时间定在晚上11点开始,最后却提前到晚上8点,导致许多餐厅被迫需要提前关门。Shake Shack在6月也有关闭了一些分店,并减少了其他分店的营业时间。这一切让这个全美快餐连锁店损失不少,截至6月24日的季度,Shake Shack的销售额暴跌49%,不过5月、6月在4月暴跌64%后,已有所改善了。并称,纽约市的销售预计需要较长时间才能恢复。
In late May, due to the black George Floyd incident, demonstrators took to the streets of American cities, followed by violent clashes with police and robbery of stores resulting in a series of property losses. The mayors also Ordered a curfew across the city. The headquarters of Shake Shack and many of the most popular branches are in New York City. Mayor Bill de Blasio also ordered a curfew in New York City. The curfew was originally scheduled to start at 11 pm, but in the end it was advanced to 8 pm, causing many restaurants to urgently need to close the door in advance. Shake Shack also closed some branches in June and reduced the opening hours of other branches. All this has caused a lot of losses for this nationwide fast food chain. As of the quarter of June 24, Shake Shack's sales plummeted by 49%, but it has improved after a sharp decline of 64% in May and June in April. And said that sales in New York City are expected to take a long time to resume. source