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据报道,Facebook计划于8月初在Instagram上推出短视频功能Reels,增加与TikTok的竞争。该媒体报道称,Facebook在全球拥有超过25亿的使用量。去年11月,Reels在巴西推出,上个月在法国和德国分别发布。随着印度禁止了TikTok和其他几十个来自中国的应用程序,中印关系变得紧张,Reels也在一周前刚刚被投放印度市场。"在这些第一批投放测试Reels的国家地区中,我们看到短视频带来的巨大创造力,我们从世界各地的创作者和人们那里听到,他们也很期待使用这款产品,"Facebook发言人告诉TechCrunch。据NBC新闻报道,Reels将在美国和其他50多个国家推出。
Facebook is planning to launch a short-form video feature on Instagram in early August, increasing competition with TikTok, according to reports.
The outlet reported that Facebook, which has more than 2.5 billion uses worldwide, launched Reels in Brazil in November, in France and Germany last month and in India last week after the country banned TikTok and dozens of other Chinese-owned apps amid tensions between the two countries.
“The community in our test countries has shown so much creativity in short-form video, and we’ve heard from creators and people around the world that they’re eager to get started as well,” a Facebook spokesperson told TechCrunch. Reels will launch in the U.S. and more than 50 other countries, NBC News reported. source
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