广告商削减营销预算，Pinterest等社交媒体平台亏损严重

由于疫情影响，广告商们减少了在社交媒体平台上支出，导致Pinterest、Facebook、Twitter等社交媒体平台营业额下降。但与此同时，居民宅家，只能从网络上寻求社交和娱乐，又使得这些社交平台使用量剧增，维护成本也一路升高。Pinterest本季度的全球月活跃用户增长了26%，达到3.67亿，参与度也达到了创纪录的水平，然而其周二的报告显示，由于新增用户而导致的成本飙升，他们第一季度亏损反而比预期更大，股价下跌了18%，4月份营收同比下降了8%。因此，虽然这些社交媒体平台长期的前景非常光明，但投资者会更关注近期的前景如何。

Due to the COVID-19 pandemic, advertisers have pulled or cut marketing budgets to rein in costs, impacting social media platforms including Pinterest, Facebook and Twitter. Meanwhile, as coronavirus-led lockdowns forced people to stay indoors and seek engagement and entertainment online results in the strong user growth at these companies. Pinterest said global monthly active users rose 26% to 367 million during the quarter and it saw record levels of engagement. However, they reported a bigger-than-expected first-quarter loss as costs surged from new user additions, sending its shares down 18% in extended trade.  source

指尖新闻：高信噪比，一目了然

新冠疫情追踪