Facebook向TikTok创作者提供经济奖励，以说服他们加入Reels

知情人士向《华尔街日报》透露，Facebook旗下的Instagram已经向一些有数百万粉丝的TikTok内容创作者提供了经济奖励，说服他们加入Instagram Reels。知情人士说，一些TikTok创作者能够获得数十万美元的报酬。此举是一个重要的信号，表明Facebook打算让Instagram的Reels与TikTok正面竞争。Reels是Instagram的一项功能，与TikTok分享短视频的功能类似。Facebook计划于下个月在美国和其他几个国家推出Reels。

近年来，TikTok 在青少年和年轻用户中的受欢迎程度直线上升。根据一个帮助父母管理孩子使用智能手机的习惯的应用Jiminy提供的数据，2019年，美国使用智能手机的10岁女孩中，有70％使用过TikTok。

Instagram has made lucrative offers to some of TikTok’s most popular creators to use the new service, Reels, according to people familiar with the matter. Facebook is planning to unveil Reels next month. The potential payments for some would be in the hundreds of thousands of dollars, some of the people said.

The move is the most significant sign yet that Facebook intends for its Instagram Reels service to directly compete with ByteDance Ltd.’s TikTok. Reels is an Instagram feature that, like TikTok, allows users to share short-form video, and is scheduled to launch in the U.S and several other countries next month.

70% of 10-year-old girls with smartphones in the U.S. using the app in 2019 according to Jiminy, an app for parents that measures the smartphone habits of children.   source

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