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5月份星巴克美国市场销售量下滑43%,虽然截止五月底有91%的门店已经重新开业,但在5月最后一周,销售量还是下降了32%。对于今年整个财年,该公司预计美国和中国两大市场的销售情况依然不太好,可能将会下降20%至20%。到第四财季末,中国销售情况会相对平稳一些,但美国市场将会持续保持负增长。而星巴克也计划在纽约、芝加哥和旧金山等人口密集的城市增加更多可自取的门店,还将翻新一些咖啡馆的布局,在订单较多的店面会增加一个单独的柜台,供手机下单的顾客和送货快递员取货。
Starbucks sales in the US market fell by 43% in May. Although 91% of stores have reopened as of the end of May, in the last week of May, sales fell by 32%. For the entire fiscal year of this year, the company expects that sales in the two major markets of the U.S. and China are still not very good, and may decline by 20% to 20%. By the end of the fourth fiscal quarter, sales in China will be relatively stable, but the US market will continue to maintain negative growth. Starbucks also plans to add more pick-up shops in densely populated cities such as New York, Chicago and San Francisco,It will also renovate the layout of some cafes and a separate counter will be added to the storefront where there are many orders, for customers and delivery couriers who order via mobile phones. source
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